As SW continues to grow in size and complexity, this recognition reinforces the firm’s ability to maintain high‑quality client outcomes while operating across a broader and more competitive market.

In the 2026 awards, SW has been named a finalist in three highly competitive categories:

• Best Accounting & Consulting Services Firm ($30-$100m revenue)
• Best Provider to Financial & Insurance Services (>$30m revenue)
• Most Trusted Firm: Accounting & Consulting Services (>$30m revenue)

The Beaton Client Choice Awards are based entirely on independent research and direct client feedback, providing an objective measure of client experience, trust, and service delivery.

A client of SW shared the following feedback as part of the research process: “The team is knowledgeable, responsive, and always goes the extra mile to support our business. They offer clear advice, meet deadlines, and genuinely care about getting the best outcomes for us.”

CEO Duane Rogers said the recognition reflects the firm’s ability to scale while maintaining disciplined service delivery: “This recognition matters because it reflects the culture we’ve built at SW and the strength of the relationships we have with our clients. As the firm continues to grow, it reinforces that trust, quality advice and putting clients first remain central to how we operate — and underpins our ambition to keep raising the bar.”

Dr George Beaton, Executive Chairman of Beaton, congratulated SW on its achievement, saying:
“SW’s result reflects consistent, client‑focused behaviours that underpin strong performing firms. Recognition driven by direct client feedback is particularly meaningful, as it reflects trust built over time and a sustained commitment to service, relationships and outcomes.”

Now in its 22nd year, the Beaton Client Choice Awards are the only multi‑profession awards judged entirely by clients. In 2026, more than 14,500 clients provided feedback on over 220 professional services firms across Australia and New Zealand.

Each year, Beaton Research + Consulting conducts a comprehensive market study of senior decision‑makers and service users, capturing up to 190 data points per respondent to assess client experience, trust, and performance.

SW congratulates all finalists and winners and acknowledges Beaton’s role in advancing client experience standards across the profession.

Media contact:

 Amanda Lee  | Chief Marketing Officer 
alee@sw-au.com  | M: +61 430 322 306  

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CEO Duane Rogers said, “This recognition matters because it comes directly from our graduates. It reflects the care, time and commitment our people put into supporting early careers every day, and the environment our teams have built to help graduates grow, learn and build long‑term careers at SW.”

The rankings are based solely on graduate feedback from more than 3,200 survey responses, providing a direct measure of graduate experience and support.

SW is proud of its 2025 graduate cohort and remains committed to creating an environment where graduates don’t just start their careers but actively build them.

Students and graduates can learn more about opportunities at SW by visiting the SW careers page.

Media contact:   

Amanda Lee  | Chief Marketing Officer   

alee@sw-au.com  | M: +61 430 322 306   

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Duane Rogers, CEO of SW, said: “Launching ‘Discover Endless Possibilities’ demonstrated our focus on creating an authentic and engaging experience for graduates, highlighting the diverse career opportunities at SW. Being recognised with this award reflects the creativity and collaboration of our Marketing and People & Culture teams, and the contributions of our graduates who helped bring the campaign to life. This award reinforces our commitment to nurturing, collaboration, innovation, and career growth within our firm.” 

Developed in‑house by a great collaboration between SW’s Marketing and People & Culture teams, the campaign reimagined the firm’s ‘Australia’s Best Kept Accounting Secret’ platform into a graduate-focused story celebrating curiosity, choice, and exploration. Brought to life by Liron Rapoport, Early Careers Consultant, and supported by SW’s graduates, who shared their authentic stories and ideas throughout the process, helping shape a campaign that reflects SW’s values and showcases that the firm has a dynamic and inclusive culture where graduates can design their own career paths.

The AGRIAs recognise excellence and innovation in graduate recruitment and employer branding nationwide. SW’s win underscores its commitment to creating meaningful, impactful experiences for future talent – and to helping the next generation of professionals truly discover endless possibilities. 

Students and graduates can learn more about opportunities at SW by visiting the SW careers page. 

Media contact:   

Amanda Lee  | Chief Marketing Officer   

alee@sw-au.com  | M: +61 430 322 306   

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Andrew brings over thirty years’ experience advising clients on M&A and capital raising deals, having worked with ASX-listed companies, multinationals, private businesses, private equity funds, and other financial investors.

Duane Rogers, CEO of SW said “We are thrilled to welcome Andrew to our Sydney Corporate Finance team. His depth of experience and proven track record in deal advisory and client service will be invaluable as we continue to grow our presence in Sydney and deliver exceptional outcomes for our clients. Andrew’s commitment to excellence and his collaborative approach perfectly align with SW’s values and our vision for the future.”

Andrew’s career spans senior roles at PKF Corporate Finance, Deloitte, Pepper Money, Sabre Group, and KPMG in Sydney and London. He is recognised for his expertise in financial due diligence, lead advisory, and valuation services across industries including real estate, financial services, transport, mining, energy, manufacturing, and consumer products.

“I’m excited to be joining SW’s Corporate Finance team to help SW continue its strong growth and outstanding track record of delivering high quality services to its clients. I’m very impressed by the consistently high calibre of SW’s partners and staff and am really looking forward to identifying opportunities for SW’s clients and the clients and people that I have worked with over the past thirty years,” said Andrew Jones.

This appointment reflects SW’s ongoing commitment to expanding our capabilities and supporting our clients’ ambitions in the Sydney market and beyond.

Media inquiries 

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Aligned with this year’s NRW theme, ‘Bridging Now to Next’, the Reflect RAP is a key initiative in SW’s efforts to close the gap between First Nations and the wider community. The plan represents the company’s dedication to building an inclusive, respectful, and diverse workplace culture, and it sets the framework for tangible, meaningful action in support of reconciliation.

“We recognise that reconciliation is a shared responsibility,” said Duane Rogers, CEO of SW Accountants & Advisors. “The development and launch of our Reflect RAP has been a significant journey of learning, reflection, and collaboration. It’s not just a document – it’s a commitment to real, meaningful action that will shape our future and our relationships with Aboriginal and Torres Strait Islander communities. Every step we take helps build a stronger foundation, not only within our firm but also in the communities where we live and work.”

Amanda Lee, Chair of the RAP Working Group, shared her perspective: “It’s been a privilege to work with such a dedicated group of people on this project. The Reflect RAP is a vital first step in developing long-term, meaningful relationships with Aboriginal and Torres Strait Islander peoples. We’re proud to see it come to life and look forward to taking the next steps together.

Duane Rogers also expressed his gratitude to the RAP Working Group, which includes Kate Morhi, Amanda Lee, David Meagher, Taylah Cooke, Maeve Cahill, and Steve Allan. He acknowledged everyone who contributed through feedback, discussions or support, highlighting that the achievement of this plan is the result of a collective effort.

The Reflect RAP outlines key engagement activities, including:

• Mandatory training for all staff through the SBS Inclusion program
• NAIDOC Week Smoking Ceremonies and attendance at National Reconciliation Week events
• Participation in the National RAP Conference
• Support for the Murra Murra Indigenous Business Master Class Program
• Organising First Nations Heritage Walks
• Training with Acknowledge This!

SW Accountants & Advisors remains committed to continuing its journey of learning and taking real steps toward reconciliation. The launch of the Reflect RAP is just the beginning, and with the theme ‘Bridging Now to Next’, the company is excited about the positive impact it will continue to make in the years to come.

To access our Reflect RAP document, click here.

For more information about the Reflect RAP or SW Accountants & Advisors’ commitment to reconciliation, please contact Amanda Lee: alee@sw-au.com

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Matthew brings over two decades of experience from both Big Four and mid-tier accounting firms, with a strong record advising clients across a wide range of industries including Automotive, Energy & resources, Manufacturing, NFP, Consumer products and Agribusiness. He has served as Lead Audit Partner on some of Australia’s largest family-owned groups, ASX listed companies, multinational businesses and not-for-profits. His notable work also includes being the lead audit partner on one of 2024s largest IPO’s, as well as the $1.3 billion IPO of a global provider of water control solutions for plumbing, heating, and industrial systems.

Commenting on the appointment, Mr Duane Rogers, CEO of SW Accountants & Advisors, said: “We are delighted to welcome Matthew to SW. His extensive experience and leadership qualities will undoubtedly strengthen our firm and enhance our ability to deliver exceptional service to our clients. Matthew’s appointment reflects our ongoing commitment to attracting outstanding talent to support our growing practice.”

Originally beginning his career in Perth, Matthew went on to gain further experience in Melbourne before returning to Perth with his family eight years ago. This dual-market experience has given him a deep understanding of the dynamics within both regions, which are instrumental in supporting SW’s national growth strategy.

Known for his ability to build high-performing teams and his collaborative leadership style, Matthew’s approach strongly aligns with SW’s values and people-first culture. His arrival represents another step in the firm’s ongoing investment in its people and its future, as it continues to grow its presence and capability in Western Australia and beyond.

Matthew expressed his enthusiasm about joining SW, stating: “The significant growth opportunity for SW in the Perth market was a major drawcard. I was attracted to a firm that combines a genuine people-focused culture with clear leadership opportunities and a strong strategic vision. SW offers the chance to contribute meaningfully to its future direction while continuing to grow professionally in a dynamic, expanding environment.”

Matthew’s arrival marks another step in SW’s continued investment in its people and its future, as the firm builds on its reputation for delivering trusted advice to clients across Australia.

For further information, please contact:

Amanda Lee, Chief Marketing Officer, SW Accountants & Advisors

E | alee@sw-au.com

P | +61 3 8635 1853

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This year, SW proudly took home the award for Best Provider to Financial & Insurance Services and was a finalist in four other prestigious categories, reinforcing its unwavering commitment to excellence in client service and innovation.

CEO Duane Rogers reflected on the firm’s continuous recognition, stating, “Since first entering in 2018, these awards have given us valuable insight into how we engage with clients and position ourselves in the market. Being recognised year after year is a testament to the trust our clients place in us. Winning in the Financial & Insurance Services category, alongside being recognised as a finalist in key areas such as Most Innovative Firm and Most Trusted Firm, highlights our dedication to delivering exceptional client experiences and staying true to our values.”

Dr. George Beaton, Executive Chairman of Beaton, praised SW’s achievement, noting, “Their recognition across multiple categories showcases their leadership and dedication in an increasingly competitive industry. Trust in professional services is evolving, with clients demanding more transparency, responsiveness, and genuine relationships. SW stood out for its ability to not only meet but exceed these expectations, reinforcing its position as a leader in client service and integrity.”

Their exceptional client service and industry leadership set them apart in a highly competitive market.”

SW values client feedback as a cornerstone of its service excellence, actively engaging through Beaton debrief surveys and direct discussions with Chief Marketing Officer, Ms. Amanda Lee.

Ms. Lee emphasised the significance of these conversations, explaining, “Being responsive to our clients and truly listening to their needs is at the heart of what we do. Every conversation gives us valuable insights that help shape our services and refine how we support our clients. This ongoing dialogue ensures that we continue to improve, evolve, and deliver the high standards of service our clients expect from us.” 

SW’s 2025 Client Choice Awards recognition   

Winner

• Best Provider to Financial & Insurance Services
  (>$30m revenue)

Finalist

• Best Accounting & Consulting Services Firm
  ($30-$100m revenue)
• Most Innovative Accounting & Consulting Services Firm
  (>$30m revenue)
• Most Trusted Firm: Accounting & Consulting Services
  (>$30m revenue)
• Best Provider to Government & Community
  (>$30m revenue)

The Client Choice Awards recognise excellence in professional services through direct client feedback, highlighting the evolving standards and expectations within the industry. Beaton’s commitment to transparency and objectivity upholds the credibility of the awards, underscoring the vital role of client satisfaction in defining industry benchmarks.

SW extends its congratulations to all winners and finalists for their exceptional contributions to the professional services sector in 2025 and commends the Beaton team their hard work and dedication in this important endeavour. For more details, click here.  

Media contact

Amanda Lee | Chief Marketing Officer  

alee@sw-au.com  | M: +61 430 322 306   

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Reflecting on this achievement, CEO Duane Rogers said: 

“This year marks an incredible milestone—SW’s 90th anniversary! It’s important to reflect on the people who have been integral to getting us to where we are today. Our firm’s purpose is to build lasting relationships with our clients and people to achieve success. We’re proud to have many long-standing clients who have been with us for over 20 years. Equally, we have numerous partners and staff who have helped shape the firm for 10, 20, 30, and even 40 years, leaving a lasting impact on our journey.” 

Over the past decade, SW has experienced remarkable growth, further cementing its position as a leader in the industry. The firm remains committed to innovation and a client-focused approach that has been the foundation of its success. 

As part of the anniversary celebrations, SW is continuing with its market campaign: “Australia’s Best Kept Accounting Secret”, highlighting the firm’s deep industry expertise, client-first approach, and strong presence in the market. Alongside this, the “Discover endless possibilities“ employee branding campaign will showcase the breadth of career opportunities at SW, reinforcing our commitment to developing and supporting our people. 

To celebrate this milestone, SW has planned a series of events throughout the year, bringing together employees, clients, and stakeholders to honour the firm’s legacy. A special 90-year anniversary graphic will also feature across official communications and materials. 

“Looking ahead, we are excited about the future and our continued journey of growth and success,” Rogers added. “Thank you for being a valued part of our history and our future. Here’s to celebrating 90 years of success and many more ahead!” 

For more information about SW’s history and upcoming celebrations, visit Celebrating 90 Years of SW – A legacy of growth & innovation

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Mr Duane Rogers, CEO of SW said: “These promotions reflect our firm’s commitment to recognising and investing in our people. Both Amy and Brent exemplify the firm’s values and dedication to delivering outstanding service to clients. Amy’s leadership, strong work ethic, and deep understanding of international business dynamics have significantly contributed to our firm’s growth. Her ability to bridge cultures and navigate complex cross-border engagements makes her an invaluable asset to the team,”

Amy Zhang joined SW in 2014 as a graduate auditor and has since dedicated her career to delivering high-quality audits and advisory services. Having migrated from China to Australia in 2007, over the past decade, she has established herself as a trusted advisor, particularly in managing the firm’s Mandarin-speaking client base and cross-border engagements with China, Taiwan, and Hong Kong. Amy’s deep understanding of international business and cultural diversity strengthens SW’s global capabilities. Leveraging her deep connections with various SW offices in mainland China, Hong Kong and UK. Amy has provided strategic insights to clients navigating international business landscapes.

Brent joined SW as a graduate eleven years ago and has since built an impressive track record in external audit and assurance services across diverse industries. His ability to manage complex engagements, mentor high-performing teams, and drive operational excellence has made a significant impact on the firm’s success.

With deep expertise in the Education and Agribusiness sectors, Brent has played a critical role in delivering high-quality assurance services tailored to the evolving needs of these industries. He has also been the Audit Manager for two of the divisions largest clients in the sector. His strategic approach, technical acumen, and strong client relationships have positioned him as a trusted advisor, ensuring SW remains a leader in delivering value-driven solutions.

Mr Rogers further states: “Brent’s ability to build strong relationships with clients has been a key driver of success in our Education and Agribusiness sectors. His leadership will continue to enhance the firm’s position in the market and support the professional growth of our team.”

Ms Hayley Underwood, National Head of Assurance & Advisory, expressed her enthusiasm for the promotions, stating:
“Brent and Amy exemplify the dedication, expertise, and leadership that define our firm. Their promotions to Partner are well deserved, and we look forward to their continued contributions in driving excellence and growth at SW.”

SW now has 46 partners with 400 people located across Melbourne, Sydney, Brisbane and Perth.

Media inquiries

Amanda Lee | Chief Marketing Officer
T | +61 8653 1853 M | +61 430 322 306 E | alee@sw-au.com W | sw-au.com

SW is a leading provider of Assurance & Advisory services, committed to delivering exceptional client outcomes through a culture that balances professional excellence with personal well-being. The firm has 46 partners and 400 staff across Melbourne, Sydney, Brisbane and Perth.

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Duane Rogers, CEO of SW, expressed his enthusiasm about this strategic move: “We are incredibly proud to welcome such a talented and experienced team to our Sydney office. With their deep expertise in professional practice and their reputation as trusted advisors, KSW will significantly enhance our service offerings in the region. Their commitment to supporting their people’s career growth and expanding their service portfolio perfectly aligns with our goals as we continue to strengthen our position in Sydney.” 

Under the leadership of Managing Partner Michael Goodrick, and supported by fellow partners Kamal Thakkar and Quang Tat, Darren O’Malley and Ben Barter, KSW’s team of 30+ professionals will be integrated into SW, expanding our Sydney presence to over 100 dedicated staff. With more than 50 years of experience in the Sydney market, KSW brings with it a well-established reputation for delivering comprehensive accounting, auditing, tax, and business advisory services across key industries such as professional and financial services, manufacturing, software and technology, start ups, construction and maintenance, storage, advertising and media, mining, retailers and property. 

Michael Goodrick, Managing Partner of KSW, commented, “The culture we’ve cultivated at KSW has been the result of decades of hard work and commitment. We’re excited to join a firm like SW, whose values and culture align with ours. Their focus on building lasting relationships with both clients and people is something we’ve always stood by, and we are confident that this partnership will allow us to continue to support the needs of our clients while offering exceptional career pathways for our team.” 

This addition to the SW team is a testament to the firm’s ongoing commitment to supporting the growth and development of its people. The integration of KSW’s team will further bolster SW’s core divisions, including Business and Private Clients and Assurance and Advisory services, providing additional resources to meet the evolving needs of our clients. 

“We are focused on creating career pathways for our people and expanding our services to meet the growing demands of our clients,” said Michael Goodrick. “This partnership will empower us to deliver even more comprehensive solutions, including audit, corporate finance, and specialist tax services, while ensuring that our team has access to a broad range of professional growth opportunities.” 

Michael Goodrick added, “We are excited to join a firm with a clear growth strategy, supported by a culture rooted in values and a strong commitment to client service. This opportunity will allow us to better serve our clients and expand our professional reach, both nationally and internationally.” 

The expansion into Sydney follows the addition of key partners, including Greg Will from Armstrong Dawson in 2022 and Vanessa Priest and Kirsty McDonnell in 2024. This continued growth enhances SW’s ability to deliver high-quality services across a range of sectors and solidifies its reputation as an employer of choice in the accounting and advisory industry. 

At SW, we believe our ability to attract high-calibre talent speaks to our strong values, culture, and commitment to growth. As we move forward, we remain dedicated to building a workplace where individuals can thrive and build meaningful careers while contributing to the long-term success of our clients. 

Media inquiries 

Amanda Lee | Chief Marketing Officer    

T | +61 8653 1853
M | +61 430 322 306 
E | alee@sw-au.com 

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