SW is proud to mark a significant milestone in 2025—90 years of excellence and strong partnerships. The firm’s origins date back to 1935 with the founding of Hughes Fincher Moore Stephens, the antecedent firm of SW and the Australian member of Moore Stephens. Since then, SW has built a reputation for delivering expert advice and developing meaningful connections with clients and employees.
Reflecting on this achievement, CEO Duane Rogers said:
“This year marks an incredible milestone—SW’s 90th anniversary! It’s important to reflect on the people who have been integral to getting us to where we are today. Our firm’s purpose is to build lasting relationships with our clients and people to achieve success. We’re proud to have many long-standing clients who have been with us for over 20 years. Equally, we have numerous partners and staff who have helped shape the firm for 10, 20, 30, and even 40 years, leaving a lasting impact on our journey.”
Over the past decade, SW has experienced remarkable growth, further cementing its position as a leader in the industry. The firm remains committed to innovation and a client-focused approach that has been the foundation of its success.
As part of the anniversary celebrations, SW is continuing with its market campaign: “Australia’s Best Kept Accounting Secret”, highlighting the firm’s deep industry expertise, client-first approach, and strong presence in the market. Alongside this, the “Discover endless possibilities“ employee branding campaign will showcase the breadth of career opportunities at SW, reinforcing our commitment to developing and supporting our people.
To celebrate this milestone, SW has planned a series of events throughout the year, bringing together employees, clients, and stakeholders to honour the firm’s legacy. A special 90-year anniversary graphic will also feature across official communications and materials.
“Looking ahead, we are excited about the future and our continued journey of growth and success,” Rogers added. “Thank you for being a valued part of our history and our future. Here’s to celebrating 90 years of success and many more ahead!”
For more information about SW’s history and upcoming celebrations, visit Celebrating 90 Years of SW – A legacy of growth & innovation
SW Accountants & Advisors (SW) is pleased to announce the promotion of Amy Zhang and Brent Sheers to Partner within the Assurance & Advisory Division. Their dedication, technical expertise, and commitment to excellence have been instrumental in driving success for both the firm and its clients.
Mr Duane Rogers, CEO of SW said: “These promotions reflect our firm’s commitment to recognising and investing in our people. Both Amy and Brent exemplify the firm’s values and dedication to delivering outstanding service to clients. Amy’s leadership, strong work ethic, and deep understanding of international business dynamics have significantly contributed to our firm’s growth. Her ability to bridge cultures and navigate complex cross-border engagements makes her an invaluable asset to the team,”
Amy Zhang joined SW in 2014 as a graduate auditor and has since dedicated her career to delivering high-quality audits and advisory services. Having migrated from China to Australia in 2007, over the past decade, she has established herself as a trusted advisor, particularly in managing the firm’s Mandarin-speaking client base and cross-border engagements with China, Taiwan, and Hong Kong. Amy’s deep understanding of international business and cultural diversity strengthens SW’s global capabilities. Leveraging her deep connections with various SW offices in mainland China, Hong Kong and UK. Amy has provided strategic insights to clients navigating international business landscapes.
Brent joined SW as a graduate eleven years ago and has since built an impressive track record in external audit and assurance services across diverse industries. His ability to manage complex engagements, mentor high-performing teams, and drive operational excellence has made a significant impact on the firm’s success.
With deep expertise in the Education and Agribusiness sectors, Brent has played a critical role in delivering high-quality assurance services tailored to the evolving needs of these industries. He has also been the Audit Manager for two of the divisions largest clients in the sector. His strategic approach, technical acumen, and strong client relationships have positioned him as a trusted advisor, ensuring SW remains a leader in delivering value-driven solutions.
Mr Rogers further states: “Brent’s ability to build strong relationships with clients has been a key driver of success in our Education and Agribusiness sectors. His leadership will continue to enhance the firm’s position in the market and support the professional growth of our team.”
Ms Hayley Underwood, National Head of Assurance & Advisory, expressed her enthusiasm for the promotions, stating:
“Brent and Amy exemplify the dedication, expertise, and leadership that define our firm. Their promotions to Partner are well deserved, and we look forward to their continued contributions in driving excellence and growth at SW.”
SW now has 46 partners with 400 people located across Melbourne, Sydney, Brisbane and Perth.
Media inquiries
Amanda Lee | Chief Marketing Officer
T | +61 8653 1853 M | +61 430 322 306 E | alee@sw-au.com W | sw-au.com
SW is a leading provider of Assurance & Advisory services, committed to delivering exceptional client outcomes through a culture that balances professional excellence with personal well-being. The firm has 46 partners and 400 staff across Melbourne, Sydney, Brisbane and Perth.
With the Federal Budget set to be delivered on Tuesday, 25 March 2025, the big question is: What’s on the table for businesses, industries, and communities across Australia?
Australia is facing significant economic challenges, and some predict a difficult time ahead. With inflation, tariffs, interest rates, the cost of living, and housing pressures rising—alongside a decline in exports—Australians want to know what is in Treasurer Jim Chalmers’ cookbook to tackle these issues and what solutions he can put on the table for the country.
Budget Breakfast Webinar | What’s on the table
Join us as we digest the details of the 2025 Federal Budget at an informative webinar with an interactive Q&A session.
Our host, Matt Birrell will be joined by ANZ Senior Economist, Madeline Dunk as well as our SW industry experts to breakdown the key details of the FY25 Federal Budget.
Online registration details
Date Wednesday 26 March 2025
Time 9.30am – 11am (AEDT)
Expert speakers
Follow us on LinkedIn to receive the latest updates on Federal Budget and other important industry news.
SW Accountants & Advisors (SW) is proud to announce the upcoming addition of Kreston Stanley Williamson (KSW), a respected Sydney-based firm, to our growing national network, effective 3 March 2025. This merger represents another important milestone in our continued expansion, further strengthening our capabilities and commitment to providing top-tier service to clients across Australia.
Duane Rogers, CEO of SW, expressed his enthusiasm about this strategic move: “We are incredibly proud to welcome such a talented and experienced team to our Sydney office. With their deep expertise in professional practice and their reputation as trusted advisors, KSW will significantly enhance our service offerings in the region. Their commitment to supporting their people’s career growth and expanding their service portfolio perfectly aligns with our goals as we continue to strengthen our position in Sydney.”
Under the leadership of Managing Partner Michael Goodrick, and supported by fellow partners Kamal Thakkar and Quang Tat, Darren O’Malley and Ben Barter, KSW’s team of 30+ professionals will be integrated into SW, expanding our Sydney presence to over 100 dedicated staff. With more than 50 years of experience in the Sydney market, KSW brings with it a well-established reputation for delivering comprehensive accounting, auditing, tax, and business advisory services across key industries such as professional and financial services, manufacturing, software and technology, start ups, construction and maintenance, storage, advertising and media, mining, retailers and property.
Michael Goodrick, Managing Partner of KSW, commented, “The culture we’ve cultivated at KSW has been the result of decades of hard work and commitment. We’re excited to join a firm like SW, whose values and culture align with ours. Their focus on building lasting relationships with both clients and people is something we’ve always stood by, and we are confident that this partnership will allow us to continue to support the needs of our clients while offering exceptional career pathways for our team.”
This addition to the SW team is a testament to the firm’s ongoing commitment to supporting the growth and development of its people. The integration of KSW’s team will further bolster SW’s core divisions, including Business and Private Clients and Assurance and Advisory services, providing additional resources to meet the evolving needs of our clients.
“We are focused on creating career pathways for our people and expanding our services to meet the growing demands of our clients,” said Michael Goodrick. “This partnership will empower us to deliver even more comprehensive solutions, including audit, corporate finance, and specialist tax services, while ensuring that our team has access to a broad range of professional growth opportunities.”
Michael Goodrick added, “We are excited to join a firm with a clear growth strategy, supported by a culture rooted in values and a strong commitment to client service. This opportunity will allow us to better serve our clients and expand our professional reach, both nationally and internationally.”
The expansion into Sydney follows the addition of key partners, including Greg Will from Armstrong Dawson in 2022 and Vanessa Priest and Kirsty McDonnell in 2024. This continued growth enhances SW’s ability to deliver high-quality services across a range of sectors and solidifies its reputation as an employer of choice in the accounting and advisory industry.
At SW, we believe our ability to attract high-calibre talent speaks to our strong values, culture, and commitment to growth. As we move forward, we remain dedicated to building a workplace where individuals can thrive and build meaningful careers while contributing to the long-term success of our clients.
Media inquiries
Amanda Lee | Chief Marketing Officer
T | +61 8653 1853
M | +61 430 322 306
E | alee@sw-au.com
感谢您一直以来的支持。 祝愿您在新的一年里幸福安康、成就辉煌。Thank you for your support throughout the year. We wish you a healthy, successful & prosperous new year.
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SW Accountants & Advisors (SW) is delighted to announce the promotion of Blake Rodgers to Partner, effective 1 January 2025. This appointment highlights SW’s commitment to recognising talent and building leadership within the firm.
Commenting on Blake’s appointment, SW’s CEO, Duane Rogers, stated: “Blake’s promotion is a testament to his exceptional dedication, expertise, and contributions to our clients and the firm. His leadership in the Property & Infrastructure industry group and private client space has seen him involved in key initiatives including the flagship Emerging Developer Series, Commercial rent relief, State and Federal budgets and the ACBC Property Development working group. We are thrilled to welcome him to the partnership.”
Tim Stillwell, National Head of Business Private & Client Advisory, also shared his thoughts: “Blake’s high calibre of technical, personable, communicative and commercial acumen demonstrated over the past eight years is unquestionable. He consistently delivers tailored solutions to clients and mentors colleagues with genuine care and insight. His strategic thinking and collaborative approach make him an invaluable leader within SW.”
Since joining SW in 2016 from PwC as a Manager, Blake has demonstrated an outstanding commitment to providing innovative solutions and building strong relationships with clients across the property and construction sectors. He is well-regarded for his expertise in property, working with many clients that continue to grow, invest in projects, fund and syndicate third party projects. Blake’s focus in supporting national opportunities, with a focus also in Victoria and on regional areas such as Geelong, also demonstrates his passion for supporting team growth and development.
Mr Rogers further states: “This appointment reflects SW’s dedication to cultivating a thriving environment for its people and delivering exceptional value to its clients. Our Senior Leader program, having received several accolades this year is testament to the investment we make in our people in supporting them on their career journey.
From all of us here at SW, we would like to thank you for your continued support throughout 2024. We are incredibly proud of how our community has demonstrated the values in this year #ownit #loveyourwork #embracetheride #sharetheload #opendoors. We wish you and your family the very best for the festive season and a healthy, happy and successful 2025.
Our offices will be closed from Monday 23 December 2024, reopening Monday 6 January 2024.
We are thrilled to share that SW’s very own Amanda Lee, Chief Marketing Officer, has won the 2024 National Women in Banking and Finance (WiBF) Award for ‘Achievement in Professional Services’.
CEO of SW, Mr Duane Rogers says: “We are immensely proud of Amanda receiving this recognition for her achievements in professional services. This award is a testament to her accomplishments and her significant ongoing contribution to our firm.”
In 2024, Amanda led the firms public branding campaign titled “Australia’s best kept accounting secret.” This included comprehensive market research, stakeholder engagement, and led an in-house creative solution.
Chair of SW and the firm’s Financial Services Industry Group, Mr. Stephen O’Flynn, commended Amanda’s dedication to mental health, policy creation, and mentorship, noting her leadership in initiatives such as the firms Reconciliation Action Plan (RAP), Voluntary Modern Slavery Statement and advancing Gender Equality. Her commitment also earned her a place as the employee representative on SW’s CSR Committee.
Amanda has also been integral to SW’s l International Women’s Day events, and this year, she organised and moderated a panel of three SW female partners to discuss the UN theme ‘Invest in Women – Accelerate Progress’, inspiring young women at SW.”
Amanda says: “No one wins these awards by themselves. I have a brilliant team and have had the support and encouragement of so many people across my career and especially at SW. Thank you to Stephen for the nomination, I love our culture and I’m excited to be able to put a spotlight on such a great firm. Congratulations to WiBF on creating this incredible platform for women and to all the other finalists.”
Mr. O’Flynn further added “We are incredibly proud of Amanda and all that she has achieved as a leader at SW. She consistently delivers results beyond expectations and embodies a commitment to driving tangible changes, promoting diversity, and supporting socially responsible outcomes. Celebrated for her enthusiasm and dedication, Amanda has been recognised twice as a Value Leader, receiving the ‘Love Your Work – Value Award.”
Congratulations Amanda! We are thrilled to see WiBF acknowledge your impactful contributions both at SW and within the broader sector.