SW International Partners Conference (SWIPC) 2025
18/11/2025
SW International held SWIPC 2025 from 18–20 November in Sydney, Australia, bringing together more than 150 Partners from across the network for three days of collaboration, strategic discussion, and cross-regional engagement.
The conference also celebrated two major milestones: the 10-year anniversary of SW Australia as a member of SW International and the 20-year anniversary of SW Hong Kong, recognising decades of partnership, growth, and achievement across the network.
A global gathering focused on growth and future strategy
Hosted by SW Accountants & Advisors, SWIPC 2025 provided an invaluable opportunity for delegates to engage directly with colleagues and industry leaders, share insights, and explore strategies shaping the future of the tax, advisory, and audit industries.
Across three days, attendees gained:
- direct access to global expertise and innovative strategies
- insights tailored to both local business needs and international markets
- opportunities to strengthen relationships that support long-term collaboration
- hands-on learning through workshops, panels, and curated discussion sessions.
Zhang Ke, Chairman of SW International shared at the event:
“Our profession is navigating an era of profound transformation, challenged by digitalization, AI, and shifting economic models. In this landscape, SW International is choosing not merely to adapt, but to lead. We have laid a strong foundation for this journey by strengthening our global governance—implementing a complete member firm management system, enhancing quality control, and actively protecting our brand.
This robust framework enables our core strategy: to fundamentally transform our service models, embed AI and digital tools, and foster a truly collaborative global network. We are pivoting from traditional practices to build a unified firm capable of turning global challenges into exceptional client value. By breaking down borders and integrating our resources, we are building our unique competitive advantage for the future.”
Day one: Setting the tone – Catalyst for Growth
The conference opened at Sydney’s Grain Bar, hosted by Stephen O’Flynn, Director at SW, where delegates connected over welcome drinks, and even enjoyed a memorable photo moment with two friendly koalas.
The official program launched with remarks from Duane Rogers, CEO at SW, and Stephen O’Flynn, introducing the conference theme, ‘Catalyst for Growth’, and setting the strategic tone for the week.
Sessions on Day one explored:
- cross-border collaboration
- increasing client value
- the network’s evolving global strategy.
Day two: Insights, innovation, and an unforgettable gala evening
Day two featured a series of deep-dive sessions and interactive discussions, beginning with a client panel led by Rami Eltchelebi, Partner at SW. In this, mining sector representatives and SW Partners shared valuable insights on building stronger, long-term relationships.
Key sessions included:
- ‘AI: Global Trends’ – examining artificial intelligence in professional services.
- ESG assurance and regulatory developments.
- Tax updates including Pillar Two and CRS.
- Cross-border collaboration for M&A and family offices.
A highlight of the day was the first-ever leadership drumming session, an innovative team-building activity designed to strengthen cohesion and partnership synergy. The evening featured the ‘Under the Stars’ Gala Dinner, hosted by MCs Amy Zhang and Yang Shi, celebrating the conference, the firm, and the network’s milestone anniversaries.
Day three: Looking ahead to 2026
The final day wrapped with a relaxed farewell dinner at Harbourfront Seafood Restaurant, giving delegates the space to reflect on the week’s discussions and the network’s achievements.
The conference closed with the announcement that Spain will host the 2026 SW International Partners Conference, signalling another exciting year of global collaboration ahead.
Strengthening the global network
SWIPC 2025 demonstrated the strength of the SW International network, which includes over 12,000 professionals across 103 offices in more than 120 jurisdictions, reinforcing its capacity to deliver global expertise with local impact. The discussions, initiatives, and relationships forged in Sydney will continue to influence cross-network collaboration and help shape SW International’s global strategy for 2026 and beyond.
Check out the SWIPC 2025 highlights below
SW was also showcased around the Sydney International and Domestic airport
