Media release | SW announces new board member – Matt Birrell   

Media release | SW announces new board member – Matt Birrell   


SW is delighted to announce the appointment of Matt Birrell, Director, to the SW Executive Board, effective 1 July 2024.  

Says Chair of SW, Mr Stephen O’Flynn, “As the leader of the Property & Infrastructure Group and the Business Development Tax Partner, Matt has demonstrated exceptional leadership and expertise. He is also well-known for hosting our Federal Budget webinars, providing insightful analysis and guidance.

Matt’s strong focus on commercial and advisory support for his clients reflects his strategic capabilities, which will be a tremendous asset to our Board. His experience and insights will be crucial as we navigate our key priorities and continue to drive the firm’s success. We look forward to the valuable contributions Matt will make in his new role.” 

Matt fills the vacancy created by Partner Hayley Underwood, who steps down from the Executive Board after 3 years’ service to take on leading the Assurance & Advisory division.    

“I would like to thank Hayley for the important contribution that she has made to the Executive Board during a period of significant growth of the firm. She has demonstrated exceptional leadership on our Quality and Risk Committee that has ensured that we have built on some great foundations to elevate a whole of firm approach to this important area. I wish her all the best in her knew role as the Divisional Head of Assurance and Advisory” said Mr O’Flynn.      

Mr Matt Birrell stated: “I’m truly honoured to be voted onto the board by my Partner colleagues and I’m genuinely excited to take an active role in upholding our firm’s governance and strategy. We have an outstanding commitment to quality and risk management, and I’m looking forward to working with my fellow board members to continue driving our success in these areas as we grow.”

Hayley reflects on her time on the SW Board: “Reflecting on my service, I am proud of the progress we’ve made together on our strategic priorities, particularly the investment we have made in our system of quality management. Our continued commitment to quality has been crucial in supporting our growth.” 

Over the next four years, SW will strategically focus on Growth, People, and Digital, with leadership, governance, and culture serving as the foundational pillars for our success. Ranked 22nd in the 2024 Australian Financial Review Top 100 Accounting Firms*, SW remains an attractive choice for clients and practitioners seeking a firm with a solid financial foundation and a forward-looking vision.

Matt Birrell will work closely with board member Greg Will, Duane Rogers as CEO, Bessie Zhang, Stephen O’Flynn (Chair) and independent director, Sangeeta Venkatesan.  

SW congratulates Matt on his appointment and thanks Hayley for her significant contribution during her tenure. 

*Of all national accounting practices, SW ranks 9th

Supporting the firm’s brand awareness campaign: Australia’s best kept accounting secret

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