Media release | SW Finalist for the 7th Consecutive Year in Beaton’s Client Choice Awards, taking out three spots
22/03/2024
For the seventh consecutive year, SW has been recognised as a finalist in Beaton’s Client Choice Awards, solidifying its position as one of the leading accounting and consulting firms across Australia and New Zealand. This year, SW proudly secured three finalist spots, reflecting its unwavering commitment to excellence in client service and innovation.
CEO Duane Rogers reflected on the firm’s continuous recognition, stating, “Since our inaugural entry in 2018, these awards have provided invaluable insights into our client engagement and market positioning. It’s truly humbling to be acknowledged by our clients year after year. Being recognised not only in our revenue category but also as a finalist for Most Innovative Firm and Best Customer Experience underscores our firm’s dedication to our purpose and values, guiding our client interactions and supporting our talented team.”
Dr. George Beaton, Executive Chairman of Beaton, commended SW’s performance, stating, “This year’s competition was fierce, with 250 entrants vying for top honours. SW stood out with some of the highest client service scores we’ve seen, evidence of a deep commitment to client satisfaction in a hyper-competitive market.”
Building on its success, SW has established avenues for clients to provide feedback, including through beaton debrief surveys and direct conversations with Chief Marketing Officer, Ms. Amanda Lee.
Ms. Lee emphasised the significance of these dialogues, explaining, “Client conversations offer profound insights into their priorities and expectations. This feedback loop informs our continuous improvement efforts, shaping our learning and development initiatives. It also reaffirms that our core behaviours, such as responsiveness and understanding client needs, are ingrained in our culture.”
In recognition of its outstanding client service, SW is a Finalist for three award categories:
Award categories for SW
- Finalist: Best Accounting & Consulting Firm ($30m – $100m)
- Finalist: Most Innovative >$30m
- Finalist: Best CX >$30m
The Client Choice Awards, based solely on client feedback, celebrate excellence in professional services and reflect the evolving expectations of clients. By prioritising transparency and objectivity, Beaton ensures the integrity of the evaluation process, reinforcing the significance of client satisfaction in shaping industry standards.
SW extends its congratulations to all winners and finalists for their exceptional contributions to the professional services sector in 2023 and commends the Beaton team on their 20th anniversary. For more details, click here.
