Media release | SW wins Outstanding Integrated Marketing Campaign at the 2025 AGRIAs

SW Accountants & Advisors (SW) has been recognised with the Outstanding Integrated Marketing Campaign (Graduate Intake Under 50) award at the 2025 Australian Association of Graduate Employers (AAGE) Graduate Recruitment Industry Awards (AGRIAs) for its graduate campaign, Discover Endless Possibilities. 

Duane Rogers, CEO of SW, said: “Launching ‘Discover Endless Possibilities’ demonstrated our focus on creating an authentic and engaging experience for graduates, highlighting the diverse career opportunities at SW. Being recognised with this award reflects the creativity and collaboration of our Marketing and People & Culture teams, and the contributions of our graduates who helped bring the campaign to life. This award reinforces our commitment to nurturing, collaboration, innovation, and career growth within our firm.” 

Developed in‑house by a great collaboration between SW’s Marketing and People & Culture teams, the campaign reimagined the firm’s ‘Australia’s Best Kept Accounting Secret’ platform into a graduate-focused story celebrating curiosity, choice, and exploration. Brought to life by Liron Rapoport, Early Careers Consultant, and supported by SW’s graduates, who shared their authentic stories and ideas throughout the process, helping shape a campaign that reflects SW’s values and showcases that the firm has a dynamic and inclusive culture where graduates can design their own career paths.

The AGRIAs recognise excellence and innovation in graduate recruitment and employer branding nationwide. SW’s win underscores its commitment to creating meaningful, impactful experiences for future talent – and to helping the next generation of professionals truly discover endless possibilities. 

Students and graduates can learn more about opportunities at SW by visiting the SW careers page. 

Media contact:   

Amanda Lee  | Chief Marketing Officer   

alee@sw-au.com  | M: +61 430 322 306