Media release | Duane Rogers appointed CEO at SW Accountants & Advisors

Media release | Duane Rogers appointed CEO at SW Accountants & Advisors


The Board and Partners of SW (formerly ShineWing Australia) have endorsed the appointment of Partner and current Chief Operating Officer, Mr Duane Rogers, to the newly formed role of CEO effective from 1 January 2022.

Current Managing Partner, Danny Armstrong, will continue with the firm as the leader of SW’s Banking Industry Group. 

A chartered accountant by training, Mr Rogers has been with SW since 2014. He was previously an audit partner with one of Australia’s leading mid-tier firms.

“I’m excited to lead the firm through the next phase of its evolution. There will be a focus on national growth and building on our existing areas of strength, to continue to deliver value to our clients, whilst providing an engaging and flexible environment for our people,” said Mr Rogers.

“I look forward to working with the Board and our teams in bringing this strategy to life.

“It has been a privilege to work with Danny during his tenure as Managing Partner and we are extremely fortunate he will continue providing key advisory services for our clients given his strong background and experience in the Australian and Asian banking sectors and deep knowledge of export and trade,” said Mr Rogers. 

Said Mr Armstrong: “Since joining SW, Duane has been an integral leader on the SW Executive Committee as Chief Operating Officer and has supported the firm’s growth agenda. 

“He has been recognised by Partners and SW teams alike for his exceptional leadership through a global pandemic and he has been instrumental in helping design and implement measures to support the development of the firm’s new new workplace strategy as we work towards the launch of new working environments nationally.” 

SW also announced the appointment of Stephen O’Flynn as the Chair of SW. Stephen has been with the firm for 25 years. He has led the National Tax team, is a member of the firm’s Executive Committee and chairs the Financial Services Industry Group. 

He looks forward to working with Duane as he implements the firm’s strategy and will continue as a Director within the Tax group, supporting clients across the Property Funds, Education and Government sectors. 

Tax Director and Chair of the Agribusiness Industry Group, Sam Morris, steps into the role as National Tax Leader.

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